Front row may get wet.

In dimly-lit cabaret clubs, shows spill from the stage and leave audiences dripping. For the 2024 Adelaide Cabaret Festival campaign, we captured this sensory drenching as a decadent bath of bubbles — a playful and provocative metaphor for a seat at the festival.

Soak It In

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Soak It In *

drench yourselves, darlings.

Channelling the chaos of Studio 54, we turned the television spot into a banger of a bath party attended by cult cabaret performers, capturing the mischief as it happened — suds and all.