Scribble on, you crazy scribblers.
Stratco has been in the business of bending steel since 1948, making backyard dreams come true with the spirit of HowTo.
To celebrate 75 years, we affirmed customers could feel confident bringing their budding ideas to the service desk in any shape or state.
Dreamers
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Dreamers *
A circus of quirks.
From tradies’ doodles on scrap timber to Pinterest boards of The Block binge-watchers, we turned the camera towards Stratco customers, creating relatable archetypes based on staff observations.